World on the Hand with Internet and Word of Mouth

"We believe word of mouth is a powerful influence on purchase behavior....Satisfied customers put theri own credibility at risk when they make a recommendation" by Victoria Hodson, head of marketing intelligence British Airways.

The most significant marketing phenomenon in the twenty first century is the power of advocacy, otherwise known as word of mouth. And the internet can help to growth marketing because many people have the computer and what this look for with browsing.